Boundaryless Growth Webinars
Driving Growth in Platforms and beyond: Learning from Practice
On May 13th, Simone Cicero and Manfredi Sassoli de Bianchi will keep exploring the emerging Growth Landscape for platforms and marketplaces. This event will focus again on the insider’s view and we are delighted to announce two exceptional guests: Yara Paoli and Craig Zingerline.
On May 13th, Manfredi Sassoli de Bianchi and Simone Cicero will meet with two exceptional Growth Practitioners, Yara Paoli and Craig Zingerline. In this post, we provide the essential links to catch up on the webinar and give a background on the research we are performing — a new guide will be released (stay tuned)!
This webinar is part of a project regarding an upcoming integration to the Platform Design Toolkit: a new Guide and a new Learning Experience on Growth, Network Effects and Defensibility that will also cover the “product” side of a Platform-Marketplace Strategy. Catch up with the whole series here and stay tuned by subscribing here!
Yara Paoli
Yara Paoli has extensive experience in building successful growth organisations. She is a psychologist and international growth expert. She was the woman behind Skyscanner’s growth, starting as employee number 32: when she left Skyscanner, it had over 1000 employees and it was sold for 1.5€+ Billions, enabling growth across 50 markets, leading teams across marketing, product, engineering, data science. She is currently the Chief Growth Officer at Kolonial.no, a rapid growing Norwegian grocery store. She invented Growth-OS (Growth Operating System) and currently consulting for start-ups all over the world. She was the Chief Growth Officer for the marketplace for online language learning Preply as well.
Craig Zingerline
Our next brilliant Growth Practitioner is Craig Zingerline. He is the Founder and CEO at Growth University, the platform that connects founders and growth teams to both scheduled and on-demand courses on specific topics that concern growth, other than being a Community of founders. He is a founder himself, and beyond Growth University he founded other 5 companies over the years: Upthought inc., New Signature, Tree Hill Creative, Votion, Growth Minded. Furthermore, he has extensive experience in leading growth and product teams, as he covered for multiple times positions like Head of Growth and Chief Product Officer, notably at Sandboxx, Upside Travel, Red Tricycle, Votion, New Signature, e-Dialog & more. In his spare time he loves to hang out with my family, run, play drums, and build new growth curriculums.
How to join us
You can click here to receive in the following days the calendar invites, the updates and the links to connect. You can set the YouTube reminder by clicking on the image below.
Background
This new framework will seamlessly integrate with our widely spread adopted Platform Design Toolkit methodology and nicely fit into our existing toolset for the age of networks. A new intensive course will be released after the summer: the course will be offered at premium discounted price for early registrants to this list of super-early-bird subscribers, provide your expression of interest here at this link: https://platformdesigntoolkit.com/growth-subscribe
Stay tuned by subscribing here to keep up with the following events and the relevant blog posts comfortably from your inbox!
This work comes as a natural progression of our research process on Growth & Defensibility, — the last phase of our methodology, as shown below:
On our first release of the research updates, we underlined to what extent platforms and marketplaces are pervasive, differentiating between the network types that do exist (e.g. Single Tenancy vs. Multi Tenancy) and we emphasised the need to understand network properties to derive the right potential strategies for the platform-marketplace launch. We stressed the point that every product is a platform and every platform is a product since the complementarity of a product design strategy with platform-powered experiences, and closing the essay with remarks on the evolution of the marketplace-platforms value proposition.
On our second release of the research updates there is an introduction to a framework to think about the acquisition of relatively sustainable competitive advantage in the context of marketplace-platforms, while ensuring better defensibility through the analysis of the networks of relationships that underlie the platform experiences we bring on the market, as well as a conscientious use of specific flywheels and other tactics. We took the opportunity to go more in-depth on the network properties, such as Lifetime and Transaction Value (AOV), and on how defensibility depends on the network effects structure.
Our third released research update presents a way to look at the most important problem in platforms and marketplaces — liquidity — in the broader perspective of the strategic meaning of growth for platforms and marketplaces, a role that is often overlooked by entrepreneurs that are new to marketplace-platform thinking. It will be explained what is intended by saying that “liquidity is to marketplaces what product-market fit is to other product categories”. Finally, a list of the main tactics and strategies is shown and explained.
Our fourth research update explores the growth engines in Marketplaces and Platforms. It tackles three key aspects: Compounding effects, which are an important aspect to generate growth, the different growth generating loops, which are integrated into the business model through network effects and growth loops, which are used to deliver sustainable growth at scale through marketing tactics. Lastly, with the newly coined term “Spillover Loops”, we characterise the growth loops that can exist in a complex portfolio of platform strategies that a single organisation brings to the market.
Our fifth research update covers the relationship between strategy and pricing, the take rate, SAAS pricing and the services side of your platform strategy, and the extension platform side — how you extract value from the development of extensions, plug-ins and templates. This essay will be a useful dashboard for the platform designers that want to understand better how to leverage a system of pricing strategies to make sustainable choices for their platforms development.
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