The New Landscape of Growth: The Insider’s View
On March 30th, Simone Cicero and Manfredi Sassoli de Bianchi will keep exploring the emerging Growth Landscape for platforms and marketplaces by meeting with Ed Baker, Fabio Floris and Tommi Forsström to gain the Growth Practitioner insider’s perspective.
On March 30th, Simone Cicero and Manfredi Sassoli de Bianchi will meet with two high-profile Growth Practitioners: Ed Baker, Fabio Floris and Tommi Forsström. In this post, we provide the essential links to catch up on the webinar. To stay up to date with the whole research that is leading to a new Guide and a new Learning experience on Growth, Network Effects and Defensibility that will also cover the “product” side of a Platform-Marketplace Strategy, subscribe here!
The first confirmed guest is Ed Baker, an angel investor and growth advisor to various startups including Lime, Zwift, Whoop, Q-State Biosciences, and Change.org. Ed was the VP of Product and Growth at Uber from 2013–2017. Prior to that, he was the Head of International Growth at Facebook, a company he joined after they acquired a startup he co-founded called Friend.ly. The second confirmed guest is Fabio Floris, Chief Product officer for 5+ years and now Chief Marketing Officer at FACEIT, a leading competitive gaming platform for online multiplayer games.
— Just confirmed —
Tommi Forsström just confirmed the invitation to join the live event! Tommi is a Growth Stage Product Leader and currently VP of Teachable. Formerly, he held positions related to Product Management and Chief Technology Officer in companies such as Shutterstock, Greatist, Kollabora, Nuorgam.
In this webinar Simone and Manfredi will double-click with Ed on all the key elements of the emerging framework that we’ve been exploring in this series of blog post.
How to join us
You can click here to receive in the following days the calendar invites, the updates and the links to connect.
Background
This new framework will seamlessly integrate with our widespreadly adopted Platform Design Toolkit methodology and nicely fit into our existing toolset for the age of networks. A new intensive course will be released before the summer: the course will be offered at premium discounted price for early registrants to this list of super-early-bird subscribers, provide your expression of interest here at this link: https://platformdesigntoolkit.com/growth-subscribe
Stay tuned by subscribing here to keep up with the following events and the relevant blog posts comfortably from your inbox!
This work comes as a natural progression of our research process on Growth & Defensibility, — the last phase of our methodology, as shown in the image below:
What happened in the series in the previous weeks:
On our first release of the research updates, we underlined to what extent platforms and marketplaces are pervasive, differentiating between the network types that do exist (e.g. Single Tenancy vs. Multi Tenancy) and we emphasised the need to understand network properties to derive the right potential strategies for the platform-marketplace launch. We stressed the point that every product is a platform and every platform is a product since the complementarity of a product design strategy with platform-powered experiences, and closing the essay with remarks on the evolution of the marketplace-platforms value proposition.
On our second release of the research updates there is an introduction to a framework to think about the acquisition of a relatively sustainable competitive advantage in the context of marketplace-platforms, while ensuring better defensibility through the analysis of the networks of relationships that underlie the platform experiences we bring on the market, as well as a conscientious use of specific flywheels and other tactics. We took the opportunity to go more in depth on the network properties, such as Lifetime and Transaction Value (AOV), and on how defensibility depends on the network effects structure.
Our third released research update presents a way to look at the most important problem in platforms and marketplaces — liquidity — in the broader perspective of the strategic meaning of growth for platforms and marketplaces, a role that is often overlooked by entrepreneurs that are new to marketplace-platform thinking. It will be explained what is intended by saying that “liquidity is to marketplaces what product-market fit is to other product categories”. Finally, a list of the main tactics and strategies is shown and explained.
Watch the grand opening live webinar had with James Currier, where Manfredi Sassoli and Simone had a deep conversation about the role that network effects and culture play on growth in the 2020s. Alternatively, read the key takeaways here. To extract the maximum value possible, we recommend you to take one hour to watch the full event!
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See you on the 30th of March. Thanks for your support!
